It's All About Content Quality
The key takeaway for brands and individuals alike is this: Quality is Queen.
These algorithms are meant to filter out irrelevant and poor-quality posts so that the highest-quality content gets through. Control over what users see and don't see is a collaboration between the social platform and the user. The user interacts with what they find interesting and the social media platform takes note and shows you more of that the next time you open the app.
The big lesson for Facebook, Twitter, and Instagram marketers like us is to remember that it's our job to post content to social that's interesting, entertaining, helpful, and/or relevant to our audiences. This means picking relevant topics, writing delightful copy, and posting compelling images and videos.
By following these best practices, your posts will have a better chance of getting shown to users — so you can continue to inspire, delight, and educate them.
Editor's note: This post was originally published in April 2016 and has been updated for comprehensiveness.
Originally published Nov 8, 2021 7:00:00 AM, updated November 08 2021
Topics: Social Media Marketing