• Allie Gritt

Introduction to Instagram for Business

I run a small business promoting other small local businesses through social media, so this is something that I do daily.  However, it's been refreshing to see how many people are choosing to finally switch to Instagram for business.

There are over 1 billion business accounts on Instagram. Downloading Instagram is free, and most people choose it because it's the most visual platform in the facebook family. People choose to use Instagram to share moments, find passions, get inspired and to take action. Businesses can use Instagram to help them find more customers, and to grow their business. 

One of the best ways to use Instagram is the messaging feature through your business to customers. Responding back to the community helps you build your reputation, and respect that you would want as a business. Instagram is a great way to meet new people and to create real relationships with each of your customers. You're able to show what kind of business you own, and what you can do for your customers. 

Some great tips for starting your own Instagram for your business is to make sure you convert your profile to a business profile, which then gives you access to more insights and activity on your page. You are then able to use the insights to measure the engagement on your posts and followers. Another great tool for business is the promotions tab which comes with the business account. Instagram enables you to boost posts or create ads through the app itself to help grow your account. 

I truly believe that all small businesses should have a well-made Instagram account to help reach a different demographic than facebook and other social media users. It's easy, and it's free. 

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